StyleBlueprint Brand
Quick Reference
Quick Reference
For all departments · November 2025
StyleBlueprint
FOR A LIFE OF STYLE + SUBSTANCE
Brand Colors — Primary
Slate Navy #38566F
Brand Blue #7A97AC
Coral #E1706A
Dark Gray #222222
Gray #57575B
Social Sub-Palette Only
Deep Slate #2B3A47
Light Blue #ACCCE3
Lt Coral #FBCBC5
Pale Blue #E5EEF3
Lt Gray #F2F2F2
Typography Hierarchy
H1
Headline Style
Abhaya Libre / Playfair Display · Bold or Reg · 42–48px
H2
Section Heading
Abhaya Libre / Playfair Display · Regular · 32–36px
H3
Subsection Heading
Lato Bold · 22–28px
Lead
Excerpt or intro paragraph style
Playfair Display Regular · 20px
Body
Body copy, Lato Regular, line height 1.4–1.6
Lato Regular · 16–18px
Cap
Captions, labels, fine print
Lato Regular · 12–14px
Font Fallback Order
Headlines: Abhaya Libre → Playfair Display → Georgia
Body / UI: Lato → Helvetica → Arial
Georgia = safety net only, not a style choice
Never mix two serif fonts in one layout
Don't use Playfair Display below 18px
No Proxima Nova or unapproved sans-serifs
Color Do's
Use Slate Navy for text, borders, structural elements
Use Brand Blue for links, buttons, nav, icons, card borders
Use Coral sparingly — buttons, callouts, highlights
Ads on white backgrounds need a 1–2px #222222 border
One accent color at a time — never pair accent on accent
Color Don'ts
Don't use Brand Blue as body text — contrast too low on white
Don't use Coral for large text blocks or backgrounds
Don't use light/medium colors as text on light backgrounds
Don't use medium tones on dark/navy backgrounds
Social sub-palette is social only — not web or print
Typography Don'ts
No ALL CAPS for body text or long headlines
No extended italic in long body copy
Never mix two serif fonts in one layout
No decorative styles for multi-paragraph text
No Proxima Nova or unapproved sans-serifs
Editorial Style
NumbersZero–nine: spell out. 10 and above: use numeral.
Phone format(###) ###-####
HashtagsAlways lowercase — #styleblueprint
Ad bordersWhite bg ads: 1–2px #222222 border required
Social Guidelines
Every post must be instantly recognizable as SB — sub-palette ≠ "anything goes"
Headlines: Lato or Playfair Display depending on platform support
Primary brand palette is always the foundation
Brand Voice
Approachable — like a conversation with an old friend
Inspire and empower women to lead enriching lives
Celebrate community and local business
Style + substance — never one without the other